Hello.
I'm Eric.

A Creative Director based in Minneapolis, Minnesota.

I've spent the last 13+ years cultivating my skills and passion as creative director and learning experience designer. I've won top level industry awards, delighted clients, and pushed the boundaries and definitions of elearning.

I am rooted in the values of storytelling, but fluent in Generative technology and other emerging AI tools.

A charcoal and brass sketch of Eric smiling and holding out a cup of coffee.

Inside the workshop.

01 / Practice

What I do

Creative strategy & learning experience design
Instructional design & needs analysis
Learning games & Articulate Storyline
Graphic design & photography
Generative AI

02 / Instruments

Tools I reach for

Photoshop · Illustrator · Lightroom · Procreate
Storyline 360 · Camtasia · Premiere Pro
Midjourney · Visual Electric · Suno
Squarespace · Webflow

03 / Experiments

What I'm exploring

Vibe-coding web app games and apps with Cursor.

UX design in Figma.

Explore my AI experiments

Articulate Storyline · eLearning demo reel

Browse the projects

The common thread.

Making things. Helping people learn.
Showing up for my team—at work and on the field.

Away from the Desk

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